My Work Experiences
This is my "Experiences" Blog, for lack of better term. I will post about the many jobs, projects, and skills that I have done over my life. I may also throw in a few posts about some persenal experiences that I'd like to share. This is still a work in progress, so bare with me as I add features and content to this blog.
Direct Data Services (DDS)
Tim Andrews | March 20, 2022, 3:06 p.m.
Marketing General is a marketing company that specialized in direct mail campaigns for non-profits. Up until this point in time, we outsourced all our data-processing services. These data-processing services were expensive and limited the profit margins we could realize from these direct mail campaigns.
I was tasked with building the Direct Data Services (DDS) department that would complete all of the data-processing services that had previously been outsourced. I was responsible for all aspects of operations of this new department including researching, procuring and implementing, specialized software tools, computer hardware and staffing.
We successfully internalized 100% of all previously outsourced data-processing services within 18 months of starting operations. We were able to built a comprehensive IT infrastructure to support the generation of 500+ annual mailings ranging from 5k to 5M+ pieces representing $1M+ in annual revenue.
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